Trait has collaborated with Dr. Nicholas Schoch and his team over the past year to develop the Tullo brand, product packaging and online presence, as well as to implement improved operations and an enterprise management system.
After in-depth research, a decision was made to rebrand. Formerly Schoch Med, Trait developed a distinctive name and logo that better represent the company’s quality and sophistication and will help build valuable brand equity.
Trait spent a day in the OR capturing general photo and video footage for use across marketing materials. Additionally, we took headshots and conducted interviews with 13 surgeons for testimonial features.
Trait designed and developed custom packaging for Tullo’s product line.
To maintain a clean and professional look and feel, Trait developed 3D visualizations and instructional videos demonstrating the proper use of Tullo products.
Launching in January 2026, Trait has developed a fully customized website for Tullo. It features numerous testimonials, in-depth product information, resources, online appointment booking, instructional videos, e-commerce functionality and more. The website integrates seamlessly with Tullo’s enterprise management system, automatically syncing customer information, online bookings, sales and quotes.
Consistency is key to effective marketing. Business cards, email signatures, brochures, company stationary and other materials have all been developed to align with Tullo’s online presence.
Available upon request
Dr. Nicholas Schoch, D.O.
Founder
Karen Spiers
President aforza.ca
Shannon Allison
CEO everythingfinancial.com
Steve Myers
President acresa.co
Take a look at Trait’s custom websites
