Achieving results together.

With something for everyone, Elite is a top-notch fitness studio owned by Angela McKiernan. Angela was eager to take her marketing to the next level in preparation for business expansion.
Trait updated the brand to better represent Elite’s professionalism, quality of services, and supportive health and fitness environment. This was a complete rebranding that included research, logo design, brand story and tagline, photography, website, print materials and building signage.

Trait continues to provide ongoing marketing support to the Elite team and helped launch a retail line in January 2019.

  • Logo design
  • Brand story and tagline
  • Photography
  • Website
  • Marketing materials
  • Building signage
  • Retail line


Website design

Elite’s website is the complete package, showing users exactly what to expect of the studio’s culture, its products and services. The backend is customized so Angela and her team can conveniently make instant updates to the schedule, team bios, and retail lines.


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