Adriana’s university career began in accounting, but after two eye-opening internships, she made the shift to marketing for a more dynamic experience. She fell in love with the collaboration and community that comes with working in the marketing field. Adriana enjoys learning about consumers and immersing herself in their shoes, creating personas and understanding their needs. Although her passion lies with marketing, Adriana’s accounting knowledge allows her to properly analyze the impact of certain decisions on a business.
Having grown up on a grain and cattle farm operation means persistence and constant adaptation were instilled early on for Adriana. Searching for ways to pivot and capturing new opportunities is an attitude she instinctively brings to the table. Although dedicated to her work, Adriana also loves staying active with hiking, water sports and skiing.