About trait

The Trait team has worked alongside Mikisew Group and our various wholly-owned, majority-owned and investment entities for nearly four years. We feel like Trait is an extension of our Mikisew Group team and they are always willing and able to support. A quick email or phone call away, they support us on a weekly basis with everything from brand development of new initiatives, to press releases, feature stories, custom websites, social media, and everything in between. We greatly appreciate the team environment that has developed and the benefit that comes with a team who takes the time to understand our businesses and provides strategic solutions.

Working with Trait Marketing has been a positive experience and an asset to our Facebook presence. With consistent and professional looking posts, we have seen an increase in followers and inquiries looking for building quotes who have seen us online. We also have recently been looking to upgrade out tradeshow displays and with the help from Trait the quoting, design and ordering process was extremely efficient and painless. I would highly recommend them for all your marketing needs.

“Beautiful, professional and easy to use website” were our requests when we started working with Trait. Not only did they over deliver on our request, they also took the time to fully understand our company and what we offer. The result was a website that showcases everything we offer without overwhelming our potential customers. We waited a long time to invest in a website because we wanted it done right. We are very pleased with the final product and all the hard work that Trait did to make it a reality.

A true partner indeed
Trait created a lasting and valuable relationship with the Alpha family when they internalized our company vision, helped us develop a brand, then took on all our marketing tasks from website and social media policy development to photography and staff training. Amanda’s team provides second-to-none service and their support of our needs has been almost intuitive. Trait’s expertise and commitment gives us the confidence to focus on our passion and growing our business, knowing we have the marketing partner to grow with us.

Working with Trait over the past five years has been a welcome support as it has made our website, events, and surveys an excellent resource. I would recommend Amanda and her team at Trait to all organizations.

Trait Marketing, using ideas and feedback from our students, Elders and families, created a logo that truly showcases the spirit and power of our independent schooling system: Fort Chipewyan Community High School

Trait developed a unique brand for my photography business by creating a logo and brand story that represents myself and what I’m striving to accomplish with my small business. Trait then took that vision and together we developed a comprehensive website that showcases my work as a photographer along with a user-friendly experience. The branding and promotional pieces have helped elevate my exposure and business opportunities. They have been quick to troubleshoot issues and recommend solutions all along the way.

Trait was recommended to me by a close friend who had used their services to set up her business website. After meeting Amanda, I knew right away that she was the perfect fit for my business. Her knowledge and patience were deeply appreciated, and her vision for my business far exceeded my expectations, creating a much better version than I had planned. I cannot thank Trait enough for their guidance and willingness — and for always being available for my endless questions.

The Trait team brought to life the vision we have for our business and the sophistication of our work, into powerful and modern brand, while maintaining our heritage and more than 40 years’ experience. We now have a brand, website and marketing materials that we are proud of, that truly represent our culture, values, and services.

Working with Trait has resulted in incredible outcomes. Trait has created a new, exciting and professional brand for CP Services. Amanda listened to us and crafted a message that truly captured the essence of our business, coming up with effective solutions that communicate our new message to a wide range of potential customers, employees and the general public. Having Trait as part of our team is like having an in-house marketing department without all the headaches. We are very grateful to everyone at Trait for helping our business grow.

Working with Amanda and her team was an excellent experience. Being local she really knew what works for us and produced amazing and very well done and thought out products. I highly recommend Trait.

Working with Trait has been a very positive experience. They provided great suggestions for updating our website and have been very responsive to any changes we have asked for. They’ve been willing to work with any crazy request we’ve made and have patiently answered the hundreds of questions we ask.

In the five years we have been working with Trait, they have become an integral part of our team and work as seamlessly as an internal marketing department. Not only is every piece of work strategic, Trait is also a one-stop-shop for everything we need. Recently, Trait guided us through a strategic rebrand to better represent our company’s story, and they continue to provide ongoing marketing support.

I had the pleasure of working with Trait to rebrand a promising oil sands business group, revamp our website and marketing materials, execute impactful industry events, and tell our story as a leading site service provider. During that time, Amanda and her team at Trait worked closely with us to ensure the rebranding elevated our reputation and expertise. Along the way, our name became recognized as the contractor of choice.
This great work prompted me to recommend Trait to other professionals, and I later hired Amanda’s team to develop the brand for my own company. Whether your organization is big or small, Trait can identify touch points to build a stronger marketing plan for you.

Trait helped me rebrand my business. I really didn’t know what to expect as I had never done anything like it before. I am very happy to say that it has been an excellent experience. The entire team was great to work with. The quality of their work, advice, effort understanding my business and helpfulness was fantastic not to mention that it has really given me a new enthusiasm for the business.

Tremendous service and intuitive support
I want to take a moment to thank Trait for all you do for Alpha! Your creativity in translating our company vision into a brand and then leading the development of our website and social media presence has made what initially seemed a daunting task exciting and relevant. We appreciate Trait’s broad capacity to handle all our marketing needs and sublime accommodation to mentor and train staff as they grow into new roles and use the platforms that you’ve built. Moreover, we appreciate your manner and personal ownership of these tasks that are so critical to our new venture and appreciate Trait as a partner in our successful future.

Trait Marketing took our Mikisew Cree First Nation member Jessica V. Powder’s art to a new level. Her art was transposed into a coloring book with Cree and American Sign Language translations. The art stands alone or can be personified with one’s own coloring. The book is brilliant and it’s with pride Jessica as an artist, our school, and Mikisew Cree First Nation, distributes the book.