Brand development and rebranding

Before jumping into any major marketing initiatives, we recommend establishing a solid brand foundation. Like building a house, an effective brand will work for you and requires the least amount of time and resources spent on marketing over the long term. Building brand equity this way means your business is more valuable when it comes time to sell.

Trait is an expert in brand development and rebranding. We’ve completed more than 80 projects to date for client in numerous industries.

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It all starts withresearch

As your partner, we're in this for the long haul and need to know everything there is to know about your business and industry.
We start this process with comprehensive research.

We look at your current marketing efforts, the data around those efforts and any digital or print materials you’re working with (such as your website, social media and brochures). We dive deep, learn the ins and outs of what you do, and get to know what your competitors are doing and how they’re doing it. Most importantly, we learn how to make you stand out and create brand elements that last for years. We take these steps with you so you can make evidence-based decisions that are best for you and your business.

A brand as unique as you are

A meaningful brand name

An effective company name doesn’t happen by accident. Our team carefully crafts a variety of names for you to choose from, and we make sure they mean something to your business, represent who you are and contain aspects of your brand’s personality.

An unforgettable logo

There are no second first impressions — your logo must tell the right story from the beginning. Logos can be clever, beautiful or minimalist, but they should match the quality and sophistication of your company and the services you provide. Everything we do at Trait is carefully crafted and backed by research to ensure our logos impress.

A compelling brand story and tagline

All the research we do informs your brand story. This powerful and completely unique document captures the essence of your organization in just a few short paragraphs, ensures your story is told the same way every time and serves as the basis of all your internal and external communications. The biggest and best brands have consistent messaging, and it all starts with a brand story.

Protect your most valuable assets with trademarking

Your brand name and logo are valuable intellectual property that represents your business. Protecting them is crucial. Registering a trademark provides legal protection against misuse by others, granting you exclusive rights for 10 years with the ability to renew indefinitely. If you don’t trademark your brand, it puts you at risk of other businesses using similar marks, potentially leading to counterfeit companies using your name and logo without legal recourse.

If you’re interested in trademarking, we can help. We work closely with a trusted trademark lawyer and can help you start the process.

Explore brands we’ve built and see what we can do for you by checking out our recent projects.