Building a legacy of innovation: Accesio and Trait partner for success
Meet Accesio, Alberta’s leading provider of innovative remote-access solutions. Accesio equips commercial and multi-family spaces of all sizes with versatile, affordable, and easy-to-use keyless-entry control systems.
From the early stages of Accesio’s development, Trait worked with the companyand specifically with Marketing Coordinator Haley McKinnonto build a strong brand that stands out in the industry. This collaboration focused on creating trust, driving growth, and delivering sustainable momentum. Trait’s contributions included crafting a cohesive brand strategy, from visual identity to targeted marketing initiatives, which positioned Accesio as a standout player in Alberta’s competitive access control market.
Accesio is an extension of Haley’s family business, which spans two established names in the Edmonton security hardware industry. With a legacy dating back to 1976, her family has continually evolved to meet customer needs. Founding Accesio allowed Haley to carry forward this rich heritage, making her journey deeply personal and meaningful.
For Haley, building Accesio is about more than growing a brand; it’s about creating a foundation rooted in family values, trust, and expertise. She especially valued working with the team at Trait, where she was deeply involved in creating content for the website and marketing initiatives. Exploring her passion for marketing, Haley found joy in contributing to the company’s promotional efforts and strengthening its brand identity.
Through her collaboration with Trait, Haley also honed her skills in content strategy and campaign execution, shaping a marketing approach that reflects Accesio’s core values of trust, innovation, and customer-focused solutions.
With Trait’s marketing expertise, Accesio achieved significant milestones in its first year, including increased brand visibility and a growing client base across Alberta. Looking ahead, Haley is excited about the company’s continued growth. Her vision is to establish Accesio as the trusted name in high-tech security hardware, making it Alberta’s go-to provider for access control solutions.
As she envisions Accesio’s future success, Haley remains committed to enjoying the journey, fostering enthusiasm within the company, and continuing to grow within her role. She is particularly eager to expand her marketing expertise and take on new challenges with Trait’s guidance.
Trait is proud to support innovative companies like Accesio in shaping their brands and achieving their goals. Ready to build your brand’s success story? Learn more about how Trait can help you stand out.
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