A brand built on compassion and confidence
Leaving the comfort and stability of Alberta Health Services to launch her own practice was a bold move for Heather Denny. A single mom with over 15 years of experience as a registered psychologist, she knew she wanted to create something truly special—a practice that reflected both her expertise and her deeply personal approach to therapy. To bring this vision to life, Heather turned to Trait for guidance in building a brand as meaningful and distinctive as her work.
From the ground up, Trait developed Vivoy, a name that embodies Heather’s belief that therapy should be both effective and approachable. More than just a practice, Vivoy is an invitation to growth, resilience and transformation.
Building a brand isn’t just about aesthetics, it’s about creating an identity that resonates. For Heather, that meant developing a name, logo and brand story that truly reflected her personality and philosophy. Trait crafted a logo that leaves a lasting impression, visually representing the warmth and depth of Heather’s work. Alongside this, we developed a compelling tagline and narrative that capture the heart of Vivoy’s mission: therapy that blends evidence-based techniques with genuine human connection.
With the foundation in place, we took Vivoy to the next level. Trait designed and developed a website that is both inviting and informative, ensuring that potential clients feel a sense of trust and ease from the moment they land on the page. To add a personal touch, we arranged professional photography, showcasing Heather’s warmth and approachability—key elements of her practice.
Recognizing the importance of digital presence, Trait is also working with Heather to develop a strategic social media approach, helping her reach and connect with individuals seeking support.
Vivoy is not just a brand; it reflects Heather’s passion and commitment to helping people navigate challenges with confidence and resilience. Heather’s journey with Vivoy is a testament to what’s possible when courage meets strategic brand development. At Trait, we pride ourselves on creating brands as unique as the people behind them.
Learn more about Vivoy and Heather at vivoy.ca.
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