Aforza is a Calgary institution. First opened in 1974 as the Tennis Academy, Karen and Jeff Spiers bought the club and rebranded it as a step to creating an inclusive space that welcomes all types of tennis players. Built on the values of teamwork, collaboration, respect, compassion, patience, and understanding, Aforza continues to thrive.
At the heart of this transformation is Karen Spiers, President (Business Operations). If you’ve taken tennis lessons, enjoyed recreational matches, or attended the Davis Cup event in the bubble, you’ve likely crossed paths with Karen. She’s the powerhouse behind the scenes. A passionate leader, Karen brings her unique perspective to both tennis and business, leading the club’s rebranding, facility upgrades, and operational overhaul. Together with her husband Jeff, a respected coach, Karen has created a welcoming environment for players of all levels, transforming Aforza into a thriving hub for tennis and community engagement.
Karen’s journey in tennis began unexpectedly, but over the years, she’s become a powerful force in Alberta’s tennis scene. From managing daily operations to revamping their IT systems, her hands-on approach and visionary leadership have been vital to Aforza’s growth. With Karen’s commitment to fostering community and Trait’s ongoing support, Aforza is not only preserving its rich history but continuing to grow and innovate for the future.
At Trait, we are proud to be part of such an incredible community and are excited to support Aforza on this journey. We can’t wait to see what the future holds and invite everyone to join us in celebrating this vibrant tennis community!
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