From the ground up
At Trait, we’re fortunate to work with some of the most inspiring founders in business—and Steve Myers, Owner of Acresa, is a standout example of leadership rooted in deep knowledge, hard work and genuine care for his team.
A dedicated grain farmer with a degree in agronomy and over a decade of experience in drilling waste and environmental management, Steve’s understanding of land, chemicals and compliance is second to none. His career has spanned government regulation, oil and gas field operations, surface land work and service coordination. That hands-on experience gave him a unique vantage point, and in 2012, he put that knowledge into action—launching what would become a game-changer in the vegetation control industry.
Originally known as Green Acres Consulting, Steve founded the company to provide high-quality vegetation control and environmental management services for industrial and commercial clients. Backed by the latest PureAim technology and rigorous safety protocols, Acresa has quickly built a reputation for clean and compliant sites. Today, it’s a fast-growing force in the sector—and Trait has had the privilege of partnering with Steve to support that growth.
A full rebrand for a company on the rise
Steve came to us looking for a brand that matched his company’s capabilities: forward-thinking, professional and ready to scale. The name “Green Acres” no longer reflected the sophisticated, high-tech services his team was delivering. That’s where Trait came in.
Working closely with Steve, we led a complete rebrand—from foundational strategy to execution—under the new name: Acresa. Acresa represents the future: innovation driven, industry-leading and built for growth. Our collaboration included:
- Research and brand positioning
- Name development
- Logo design
- Brand story and tagline
- Custom website
- Photography and videography
- Marketing materials
- SEO and digital marketing
- Promotional items
- Website hosting
- Social media management
- Ongoing weekly marketing support
Together, we’ve built a brand that not only speaks to Acresa’s expertise but sets the stage for North American expansion. It’s been more than a rebrand—it’s been the beginning of a long-term partnership.
A team that reflects its leader
What truly sets Acresa apart, though, is its people—and it starts at the top. Steve is widely respected by his team not just for his knowledge and vision, but for his authenticity and dedication. Every employee we spoke to made one thing clear: Steve values his people, and they know it.
The staff described the culture as professional, supportive and growth oriented. Many are excited by the learning opportunities Acresa offers, particularly those pursuing agricultural studies who find the experience a valuable supplement to their education. They appreciate the equipment, the safety standards, and yes, even the hot suppers after long days in the field. Several employees noted they’d return for year-round work if given the chance.
It’s not easy work—but it’s meaningful, and they feel appreciated for doing it. That’s a testament to Steve’s leadership.
Looking ahead
At Trait, we don’t just work for our clients—we work with them, as an extension of their team. That’s exactly how our relationship with Acresa feels. Steve’s drive for growth is relentless, his standards are high and his vision is clear. And we’re proud to help bring it to life.
Here’s to continued growth, innovation and the kind of partnership that lasts.
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