About trait


About our new brand

Formerly known as 11-11 Marketing, we recently rebranded to better reflect our growth, services and vision.

Unique beginnings

Working with First Nation and Aboriginally owned businesses in Alberta’s oil sands mecca was the inspiration for launching Trait (formerly 11-11 Marketing) in 2013. Recognizing the disconnect that existed between industry and these Indigenous organizations, we set out to tell their stories and break down barriers. We now serve a variety of clients spanning numerous industries across Canada and are grateful to the many First Nations and Indigenous entrepreneurs who gave us our start — and who continue to partner with us in growing their businesses.

Ready for your story to be told?

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