About trait


Unique beginnings

Working with First Nation and Aboriginally owned businesses in Alberta’s oil sands mecca was the inspiration for launching Trait (formerly 11-11 Marketing) in 2013. Recognizing the disconnect that existed between industry and these Indigenous organizations, we set out to tell their stories and break down barriers. We now serve a variety of clients spanning numerous industries across Canada and are grateful to the many First Nations and Indigenous entrepreneurs who gave us our start — and who continue to partner with us in growing their businesses.

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