Amanda is a driven entrepreneur with a diversified career and more than 10 years’ experience in the public, private and non-profit sectors. Her small-town roots, values, determination and work ethic — handed down from generations of farmers and business owners on both sides of her family — serve her well as the director of a growing company.

After completing a degree in public relations, Amanda worked in business development and marketing for Alberta’s leading oil and gas service providers and completed her MBA in May 2016, followed by an additional semester in France specializing in innovation. She is an expert in brand development and prides herself on providing other hardworking entrepreneurs with long-term marketing solutions that work.

Growing up in a small village, Dmytro has always searched for different ways to express his creativity. He has a bachelor’s degree in economics but was always passionate about website design and coding his own simple projects. This passion inspired him to work for a design studio where he spent three years learning how to create professional websites, logos, graphics and print materials.

Dmytro has been our senior designer for the past three years, with a minimalist style and business mindset that are appreciated by clients nationwide. Dmytro is an expert at creating designs that never overwhelm a client’s message, but rather complement and support it.

Nemanja has tried out various jobs and areas of work, from a warehouse clerk to a taxi driver, but never felt fulfilled in any of them. He finally found himself professionally when he quit his job nearly six years ago and dedicated himself to coding and website development, which he had always been interested in. After six months of learning, he landed his first job. Since then, he’s been working on expanding his knowledge of programming and web development through continuous improvement.

Customer satisfaction is his top priority. Nemanja has mastered WordPress and has created more than 80 websites with clean semantic code, using mostly custom themes. He’s discovered that information technology is his passion and for the first time in his life he is doing something he truly loves. Nemanja pours this dedication into his work at Trait and this is clearly visible in his projects. Nemanja says, “If you love what you do, you’ll never have to work another day in your life.”

Rayna has a degree in communications and worked previously in the oil and gas industry, with 10 years’ experience as a project and proposal writer, editor and team lead. Eager for a change, Rayna left her corporate job to pursue more flexible and creative communications work and to focus on a busy family life that she completely adores.

Rayna now brings over 15 years of diverse communications experience to Trait and provides clients with all levels of account management, creative and copy writing and social media management. Whether it’s a small proof-read or large-scale project, she enjoys the detail-oriented tasks of her work along with the occasions to be creative. Convinced that the solution to any problem begins with a good cup of coffee and a little bit of sunshine, Rayna loves working with the talented and creative team at Trait to offer clients exceptional marketing materials and solutions.

A talented designer with an honour’s degree in graphic engineering and design, Milena understands both the technical and artistic aspects of graphic design and printing. Joining Trait in 2017 as a designer, her exceptional organization skills and attention to detail led her to become our project coordinator in early 2019, and later in 2021, a project manager. Milena is proficient in creating vector graphics and enjoys working on illustrations for children the most. She’s also interested in front end developement and has some basic coding skills. As a lover of the outdoors, she enjoys nature photography, hiking and biking, and is always looking for inspiration in the natural world.

Stefan has been working with technology since he got his first PC back in 2000. While he was an avid gamer, he was more interested in the sophisticated development and creation of the video games behind the computer screen.

Stefan quickly became the ‘computer guy’ to his family and friends and today he is an extremely skilled front end developer. While he learned several programming languages in school, his path became clear in 2012 when he enrolled in college and began his formal programming training.

His strongest skill is the ability to convert designs from any source into fully responsive and functional websites. His code is simple, clean and SEO-friendly. Stefan will never stop learning and growing as a developer—it’s his passion and it shows in his work.

The sharpest eye on our team, Nancy has 25 years’ experience in media and communications, including 14 as a journalist and six as senior marketing writer in an agency setting. She has worked extensively with clients in both the for-profit and non-profit sectors. You name the industry, she’s got the experience.

In addition to writing, she closely reviews all Trait projects prior to production. Nancy has traveled the world extensively and when she’s not dreaming of her next adventure, she’s holding down her 20-acre farm.