Amanda is a driven entrepreneur with a diversified career and more than 15 years’ experience in the public, private and non-profit sectors. Her small-town roots, values, determination and work ethic — handed down from generations of farmers and business owners on both sides of her family — serve her well as the director of a growing company.

After completing a degree in public relations, Amanda worked in business development and marketing for Alberta’s leading oil and gas service providers and completed her MBA in May 2016, followed by an additional semester in France specializing in innovation and doing business in Europe. She is an expert in brand development and prides herself on providing other hardworking entrepreneurs with long-term marketing solutions that work.

Growing up in a small village, Dmytro has always searched for different ways to express his creativity. He has a bachelor’s degree in economics but was always passionate about website design and coding his own simple projects. This passion inspired him to work for a design studio where he spent three years learning how to create professional websites, logos, graphics and print materials.

Dmytro has been our senior designer for the past three years, with a minimalist style and business mindset that are appreciated by clients nationwide. Dmytro is an expert at creating designs that never overwhelm a client’s message, but rather complement and support it.

Nemanja has tried out various jobs and areas of work, from a warehouse clerk to a taxi driver, but never felt fulfilled in any of them. He finally found himself professionally when he quit his job nearly six years ago and dedicated himself to coding and website development, which he had always been interested in. After six months of learning, he landed his first job. Since then, he’s been working on expanding his knowledge of programming and web development through continuous improvement.

Customer satisfaction is his top priority. Nemanja has mastered WordPress and has created more than 80 websites with clean semantic code, using mostly custom themes. He’s discovered that information technology is his passion and for the first time in his life he is doing something he truly loves. Nemanja pours this dedication into his work at Trait and this is clearly visible in his projects. Nemanja says, “If you love what you do, you’ll never have to work another day in your life.”

Rayna has a degree in communications and worked previously in the oil and gas industry, with 10 years’ experience as a project and proposal writer, editor and team lead. Eager for a change, Rayna left her corporate job to pursue more flexible and creative communications work and to focus on a busy family life that she completely adores.

Rayna now brings over 15 years of diverse communications experience to Trait and provides clients with all levels of account management, creative and copy writing and social media management. Whether it’s a small proof-read or large-scale project, she enjoys the detail-oriented tasks of her work along with the occasions to be creative. Convinced that the solution to any problem begins with a good cup of coffee and a little bit of sunshine, Rayna loves working with the talented and creative team at Trait to offer clients exceptional marketing materials and solutions.

Karlierae is a proud graduate of the Mount Royal University public relations program. She spent the course of her studies and internships working in oil and gas, getting a feel for Alberta’s historically most prominent industry. Excited to expand her career, Karlierae joined Trait Marketing the year following her graduation.

Karlierae is passionate about all things communications and PR and is eager to make a mark in her field. She enjoys the people her job brings her to meet and the relationships it allows her to build. She loves getting to be the voice connecting a company and its greatest stakeholders. Not only does Karlierae enjoy the human connection that comes with her job, she’s also an experienced writer and editor. As an avid reader, she values the power in written communication and continuously looks to show clients the same. Karlierae looks forward to growing her experience alongside the exceptional Trait Marketing team and its valued clients.

With a bachelor’s degree in marketing, Rumen has a decade of experience in search engine optimization, Google AdWords and Google Analytics. He ensures client businesses rise through search rankings to achieve optimal visibility and online presence. Rumen is passionate about his work and enjoys its ever-changing dynamic. The constant need for learning keeps Rumen intrigued by his field.

Rumen grew up in a small town in Bulgaria, called Razgrad; a town he continues to call home and still visits at least once a month. Rumen loves reading and spending time with his wife and daughter, and of course his cat, Cooper. He also enjoys gardening, so much so that he’s turned his balcony into a garden full of trees and flowers

Ryan was born in Calgary, but grew up living in Cochrane, Alberta. He is a graduate of SAIT’s film and video production program and from there has carried on doing freelance videography, regularly releasing short films. His creative eye and versatile skillset make him a quick and dedicated learner, perfect for the Trait Marketing team. Having grown up working with digital content, filmmaking has become Ryan’s biggest passion. He loves to tell stories, fiction or non-fiction, through visual mediums and generally finds cinema captivating. You will almost always find Ryan with a camera on him.

Adriana’s university career began in accounting, but after two eye-opening internships, she made the shift to marketing for a more dynamic experience. She fell in love with the collaboration and community that comes with working in the marketing field. Adriana enjoys learning about consumers and immersing herself in their shoes, creating personas and understanding their needs. Although her passion lies with marketing, Adriana’s accounting knowledge allows her to properly analyze the impact of certain decisions on a business.

Having grown up on a grain and cattle farm operation means persistence and constant adaptation were instilled early on for Adriana. Searching for ways to pivot and capturing new opportunities is an attitude she instinctively brings to the table. Although dedicated to her work, Adriana also loves staying active with hiking, water sports and skiing.

Brooklyn is Trait Marketing’s social media guru. With a diploma in digital marketing and a background in SEO, she loves all things social. She’s a strategic, passionate and hardworking individual focused on bettering client businesses through the online world. Following the completion of her marketing education, Brooklyn worked as part of an internal marketing team in an agency setting, which prepared her for her role with Trait. She loves the creativity that comes with social media and feels it’s a great way to affordably promote small and medium-sized businesses.

Brooklyn was born and raised in Lethbridge, AB, until she moved to Calgary to finish school and loved it so much that she never left. When she’s not deep diving into the social world, Brooklyn enjoys camping and hiking with her puppy, as well as travelling and trying new foods around the world.

Nadja is a highly creative professional with a passion for graphic design and art. Based in Belgrade, Serbia, she specializes in UI and UX design, logos, packaging, branding, web banners, print design, and illustrations.

Outside of work, Nadja has a keen interest in the blockchain industry and enjoys going to the gym, drawing, and spending time with her beloved dog, Budo.

Milan’s education journey began with a focus on economics in high school, an interest that later earned him a Bachelor of Science degree in the field. After pursuing a career in accounting, he started his own business importing goods. Along the way, he discovered a passion for programming and became proficient in CSS, HTML, PHP, and WordPress development.

Born and raised in Subotica, Serbia, Milan now lives there with his family. In his spare time, he loves to travel and play basketball, loves that he can share his passion for the sport with his four-year-old son. Milan’s infectious enthusiasm and positive outlook on life make him a great addition to the Trait team, and he is eager to continue expanding his skill set alongside his colleagues.

A talented designer with an honour’s degree in graphic engineering and design, Milena understands both the technical and artistic aspects of graphic design and printing. Milena is proficient in creating vector graphics and enjoys working on illustrations for children the most. She’s also interested in front end developement and has some basic coding skills. As a lover of the outdoors, she enjoys nature photography, hiking and biking, and is always looking for inspiration in the natural world.

Hilary is a graduate of the professional bookkeeping program at Langara College, with a certification in QuickBooks Online Pro Advisor. She spent five years in office management and another six in full-cycle bookkeeping, eventually starting her own company in 2019. Hilary loves connecting with her clients about their financial needs and has a skill set equipped for data entry and maintenance of client books.

Hilary was born and raised in North Vancouver, where she still resides. She grew up in the suburbs, but also spent a lot of time close to the city. She loved being outside on the playgrounds, spending her days at outdoor camps or hiking. In the summers her family would vacation at Loon Lake and Shuswap Lake, where she has fond memories. Having loved it so much, Hilary is now raising her own family in the city she’s always called home.

The sharpest eye on our team, Nancy has 25 years’ experience in media and communications, including 14 as a journalist and six as senior marketing writer in an agency setting. She has worked extensively with clients in both the for-profit and non-profit sectors. You name the industry, she’s got the experience.

In addition to writing, she closely reviews all Trait projects prior to production. Nancy has traveled the world extensively and when she’s not dreaming of her next adventure, she’s holding down her 20-acre farm.