Aforza - Trait Marketing

Love the game!

An iconic organization with a lasting legacy, Aforza (formerly known as The Tennis Academy) is the second-oldest indoor tennis club in Calgary. With the most competitive junior programs in the city and the best coaches in Alberta, Aforza is all about people, boasting a fun, family-friendly, welcoming environment for players of all ages and all skill levels.

aforza.ca

Rebrand

Research
Photography and videography
Name development
Marketing materials
Logo design
Trade show display
Brand story and tagline
Search engine optimization (SEO)
Custom website
Website hosting
Promotional videos
Ongoing marketing support

Trait developed a brand that better reflected Aforza’s culture and the community it serves. The word “Aforza” is jam-packed full of meaning. It comes directly from the Italian word for strength — forza — and is inspired by effervescence, which means vivacious, enthusiastic and bubbly. Trait continues to work closely with Aforza for all marketing requirements.